What is Shock Value?

The phrase “Shock Value” is typically used to refer to the potential of a phenomenon – whether it be an art piece, image, some text, or even some form of communication – to deliberately bring out negative/provoking emotions in someone - like shock, outrage, anger, etc. With this in mind, we aim to push the boundaries of political and cultural opinion through our art, images, designs, clothing pieces, and even our sound. We utilize shock value to provoke a different meaning to life than most of the norm would imagine. We use our platform to pick your brain. It could provoke outrage or anger at the images shown, OR even relate to your ideas/views that are unrepresentative by the norm in a majority of art and street wear today - but THAT is the reason why we chose to name our collective Shock Value.
When you wear Shock Value, you become a walking statement.
An art piece, forever in motion wherever you go.

Make the most of your time on this planet and always make a statement whenever you wear Shock Value.